What is a "Squeeze" page?

In my last posting I mentioned squeeze pages and I thought it would be useful to discuss how they work. A squeeze page is a stand alone page and is not linked (intentionally) to any other pages on a website. It serves one key purpose - data capture. Namely the details of your visitor. (Some people will argue that a squeeze page is used to get people to buy immediately, but many of these pages relate to the scams I wrote about in my first blog.) To give their name and email address a visitor will want something of value in return. This could be something like an ebook, a report or a promise of more information which will be of value to them. The more information you require, the more value you need to create in terms of what you are giving the visitor. The more data boxes that need completing the bigger the barrier you are creating. I would suggest sticking to just name and email. If you then build trust, through good communication, then there will be more chance your prospect will provide additional information.

So that is the basics of a squeeze page, but what is the difference between a good one and a not so good one? The answer is the content. But that is not all. Good content can be camouflaged by many distractions such as banners, photos, graphics etc. My belief is keep a squeeze page as simple as possible. You want your prospect to read the content and then give you their details.

This can be done in four steps:

Grap their attention with your headline. Create interest with some initial bullet points. Build desire with the main copy, and then give them a good reason why they should take action by completing the data capture form at the end. In other words your squeeze page should always use AIDA - Attention, Interest, Desire and Action. Click here to visit one of my squeeze pages and see if you agree with this logic. It's certainly working for me at the moment.

Until next time, happy marketing.