Does your website pass the 8 second test?

Many experts believe that over 71% of people will move to another site if they can't see what they want within 8 seconds! So how can you make your site more "sticky". The most important thing is for your landing page to have all the relevant information "above the fold". In other words, if your prospect has clicked on an advert you've posted which is promoting a certain product or service, you then need to make sure they can clearly see that on the web page they are directed to, without having to scroll down.

So what can ruin a good landing page? Many things, including too many graphics, slow loading, pages irrelevant content, relevant content hidden by too much clutter etc. In an earlier posting about squeeze pages I mentioned the marketing concept AIDA - Attention, Interest, Desire and Action. You should always ensure you achieve the first two, as a minimum, above the fold. Once you've captured your visitor attention and interest then there is a far greater chance they'll be happy to scroll down the page to find out more. Take some time to review all your current landing pages to ensure that it isn't your site that is guilty of failing the 8 second test.

Following on from the "Measure, Measure, Measure!" topic, my next posting will take a look at Google Analytics and how you can use it on your website or blog. See you then.